Enhancing Customer Satisfaction in a short period of time Close monitoring of retail processes by the CRM cell with clear focus on customer satisfaction through customer delight as well as improving the CS index based on a strict criterion.

Increasing Brand equity in a price sensitive market Sustained efforts on Brand and Product advertising and complete restraint on Price communication and undercutting in Retail market

Improving employee motivation
Emphasis laid on continuous training and career development. A well crafted selection criteria along with a detailed training plan helped in sourcing young Omani’s with potential to meet the Job requirements

Enforcing financial discipline to achieve operational excellence Strict credit regulations ensured reduced bad debts and better cash flow management. Teams were able to generate more volumes by spending more valuable time with customers and imbibing the new financial culture in the retail network.

Enlarging the Customer base by getting “closer to the customer”
“Closer to the customer” was only possible by reaching out to newer places in the country and helping the local community with right products and services. Across 2004-05, 3 new Mazda showrooms and 2 new Bridgestone tire service centers were added to existing network with another phase of expansion plan underway