The Mahindra brand in utility vehicles has come to signify high quality, ruggedness, durability, reliability, ease-of-maintenance and operational economy for its user groups. This has been a result of the division's relentless pursuit of delivering to the customer value for money. As a result the division's products have a commanding market share in the category it operates in.

Besides state-of-the-art manufacturing facilities, the divisions marketing efforts are driven by a dealer network of over 275 dealers supervised by 20 sales offices. After sales service is provided by a network of authorised service stations across the country, which meet customer needs for servicing and genuine spare parts.