The idea for a world class vehicle was born in 1996. Back then it was but a small idea. But it grew. And became our most ambitious and prestigious project. So much so that we embarked on what even a global car major would think twice about attempting - an all new engine in an all new vehicle.

And yes, we succeeded too.

The idea for a world class vehicle was born in 1996. Back then it was but a small idea. But it grew. And became our most ambitious and prestigious project. So much so that we embarked on what even a global car major would think twice about attempting - an all new engine in an all new vehicle.

And yes, we succeeded too.

That was the guiding force of IDAM or Integrated Design and Manufacturing. It was conceived, working hand in hand with CSC, UK (formerly Lucas Engg.) to streamline the delivery of a world class, zero defect, trouble-free product. Whether it is putting world class systems and manufacturing processes in place or delivering a unique buying experience to the customer or even providing process expertise to our vendors, IDAM is at the core of every process. A result of our continued customer focus, IDAM gives the customer, the product he wants. Instead of the customer choosing from whatever there is.

To know the complete IDAM story and how it evolved the Scorpio, click here.

That describes our customer focus completely. Before we even went to the design - block we went to the customer. We interviewed people, asked for their opinions, found out what they were looking for and even went back to them to keep abreast of changing tastes and demands.

Then we evolved key buying factors and arrived at a list of product features that customers wanted most. And when the vehicle entered production, we monitored every phase (from design to production), allowing it to enter the next stage only if it cleared the previous one. All this to give you a vehicle that is always contemporary and truly world class.

The Scorpio's lineage is impeccable. Consider the manufacturing facilities . . . 'Set up at Nashik with an investment of Rs.600 crores, the plant spans 120 acres with a press shop by Fukui and dies from Fuji, Japan . . . jig and fixtures in the body shop by Wooshin, Korea . . . a tester line (in the Trim Chassis Final line) by Fori Automation, USA . . . and a paint shop in collaboration with Durr, Germany . . . all world class . . . and all equipped to deliver the best.

Consider this. The absolute plush comfort of the Lear seats and the exquisite interiors from USA . . . The fluently flowing exteriors from Visteon, USA . . . The suspension system from Samlip, Korea that glides over speed breakers, ditches, potholes and other such petty impediments . . . The all absorbing shock absorbers from Armstrong . . . The sophisticated audio system from Kenwood . . . The assurance of Bridgestone for tyres . . . The latches and door closing mechanisms that shut with a hush, from Meritor, UK . . . and . . . The air conditioning that follows you wherever you are from BEHR, Germany. Each one a world class vendor . . . Each one with a major presence in India . . . And each one delivering only the best.

That's luxury for you. All on a platter. And in the petrol version, the engine is none other than a Renault. That traces its lineage to a world class, racing heritage.

74.That's the number of vehicles we built only for testing. Then using extremely rigorous testing processes we had them tested and tested and tested and tested. To check every component till, only the best combination of form and function was left. Then under different climatic conditions, over 1 million kilometres of diverse terrain was covered including the army testing grounds and internationally reputed testing grounds in Belgium and Korea. Just so, when it reaches you it is nothing short of impeccable.

We didn't stop with manufacturing a world-class product. From dealer development programmes to exclusively designed showrooms that go beyond mere product display, we focused entirely on the customer. And made each experience unique. Our showrooms across the country stand testimony to this focus.