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| Mazda's belief in Brand and Product presentation rotates around ZOOM-ZOOM philopshy. What we do has to have the feel of Emtion in Motion in it. Besides this, design theme is inspired by harmonious contrasts in nature that transcend mere beauty to embody pure harnessed power.
Mazda's next generation of cars will continue to evoke this strong design theme. The designs will extend the boundaries of automobile technology. They will build on our tradition of innovation, providing you with a diverse array of stylish and spirited vehicles. |
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Technological innovations |
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There are several outstanding Mazda technological developments moving forward fast at present. The fuel cell electronic vehicles (FCEVs) are clean engine cars that will ultimately benefit the environment. Until these FCEVs are ready, we are refining DIRECO-D, our direct combustion turbo diesel engine, with its STEP 4 catalytic converter.Meanwhile the Mazda toroidal Continuous Variable Transmission (CVT) is a metal belt-equipped transmission which eliminates shifting shock, enhances fuel economy and provides smooth stress-free driving.
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Mazda and the environment |
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| Mazda takes environmental issues very seriously – we first incorporated a statement into our policy manifesto in 1992 and have been making great steps in environmental protection (below mentioned text to be attached through a link here) ever since. |
Protecting the environment |
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| Mazda has a guiding principle to promote environmental protection and contribute to a better society. We are fully committed to a policy of minimising pollution and conserving world resources.
Since 1990 we have succeeded in reducing the amount of waste materials that go into landfills in our production facilities by 55%, and our overall recycling rate has topped 91% (as of 1996).
Over 75% of all plastic parts are suitable for recycling and all gaskets and brake-pads are asbestos-free. We use no ozone-damaging CFCs in polyurethane products such as the foam padding in seats, armrests and steering. |
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All our plants pass stringent ISO test |
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In June 2000, the Japan Automobile Research Institute awarded all our operations in Hiroshima the ISO 14001 – commonly known as the environment ISO. Our Hofu plant received the award last September, so all Mazda operations in Japan have now passed this stringent test.
This underlines Mazda's resolve to be a good corporate citizen. AAT, our joint venture with Ford in Thailand , received the certification in May 2000 and AAI, the companies' joint venture in the USA , is about to follow suit. |
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The End of Life Vehicle Regulations, November 2003 |
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Part 1 of the End of Life Vehicle Regulations entered into force in the UK in November 2003, partially transposing the End of Life vehicles Directive (2000/53/EC). This requires that all car manufacturers and importers of new cars in the United Kingdom :
- Take back vehicles that they put on the market at the end of their life ensuring that they are treated in an environmentally responsible fashion.
With other economic operators meet recycling and recovery targets of 85% by weight by 2006, and 95% by weight by 2015 |
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The take back must be free of charge to the last registered holder or keeper and applies to all passenger vehicles with up to nine seats and up to a permissible total weight of 3.5 tonnes. Until 1 January 2007 , free take back only applies to those vehicles first registered on or after 1 July 2002 .
The law defines further conditions in order for the vehicle to qualify for free take back:
- Vehicles must be delivered to a manufacturers' appointed free take back facility.
- The vehicle must be complete, containing the essential components of the vehicle including engine, transmission, coachwork, wheels and catalyst (where fitted).
- The vehicle must be free from additional waste (such examples include garden/household waste, additional tyres etc).
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Environmental responsibility is a major part of the business philosophy of the Mazda Motor Corporation. Mazda has worked steadily over the past several years to integrate environmental considerations into how we do business. Through our core business processes, we set improvement goals and targets and monitor progress. We aim to produce as economical and clean a car as possible. The policy considers the wider environment and producing recyclable vehicles in a pollution free production process. The end of the life of the car is also considered and the treatment of old vehicles and the recycling of the materials from them. Re-use and re-utilization of materials have priority before disposal and where economically possible re-integrated into the product. |
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| When a vehicle is presented to a Mazda approved treatment centre it will be professionally de-polluted. This involves:
- The draining of all fluids
- The removal of the battery and tyres
- The neutralization of the Airbag systems
Any saleable parts will be removed and sold. Further treatment of the vehicle will take place at a shredding facility where the vehicle is crushed and separation techniques used to recover metallics for recycling into new ferrous and non-ferrous metals.
The remaining material known as shredder residue can be treated at Heavy media Plants to retrieve any lost metallics and non-metallics. The remaining residue can be further sorted and used in a number of applications. For example recovered glass can be used with stone as an aggregate for road building and road surfaces.
Once these processes have been completed only then will the remaining residue be sent to landfill (typically less than 20% of the original weight of the vehicle). |
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The information from the extensive Mazda disassembly studies of current and older Mazda models is input into the International Disassembly Information system (IDIS), which vehicle manufacturers have developed together as the source of information to enable efficient disassembly. IDIS now contains disassembly information on over 300 vehicle models from 24 manufacturers. |
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Mazda has long maintained a tradition of developing a range of exciting concept cars. Our future models are no exception. They will transform both the science and art of driving. Discover more about Mazda concept cars.
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Fast forward. What kind of vehicle will you be driving in ten years' time? What innovations will make the difference to motoring in the future? Style will always be an important factor in the design of any Mazda… but what else?
Our three latest Concept Cars include state-of-the-art innovations and new technologies. Take a peek at the future… |
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| Designed to reflect Mazda's principles of Contrast in Harmony, the NEOSPACE combines fantastic load-carrying capacity with excellent functionality. The exterior radiates a distinctive presence whilst the front seats seem to float above the floor. A 1.5 litre direct combustion engine and continuously variable transmission deliver great fuel economy married to excellent handling and performance. |
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| A new generation touring car that fuses the comfort of a high-class sedan with all the versatility of a sports utility vehicle (SUV), the NEXTOURER is Mazda's response to extensive targeted consumer research. The 3.0 litre V6 SV-T engine and the toroidal CVT give superb handling and performance, backed by outstanding fuel economy. Watch out for the NEXTOURER - it's the future shape of touring saloons. |
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