| To the community |
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- Bring added benefit to the community through support for cultural activities and other public-interest undertakings.
- Be proactive in working to protect and improve the global environment.
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| To customers |
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- Contribute to continuing advances in the fundamentals of safety and in other basic elements of the quality of life.
- Convey our passion to customers through innovative and exciting new kinds of value that capture the imagination.
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| To shareholders |
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- Maximize shareholder value through continuing growth in sales and earnings over the long term.
- Fulfill our accountability to shareholders, and distribute earnings to them through reasonable and stable dividend payments.
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| To business partners |
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- Concentrate on advancing mutual interests through close communication in all dealings with partners.
- Identify issues of common concern and work together on improvements to resolve those issues.
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| To employees |
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- Honor individuality, and provide a safe and stimulating workplace environment.
- Provide opportunities fairly to all employees, and evaluate their performance on the basis of effort, as well as results.
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