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| Corporate Philosophy |
| The Bridgestone Way |
Spirit
"Trust. And Pride"
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| The trust that we earn from people in the community makes us proud of our companies. Our pride in our companies encourages us to do ever better in exceeding people's highest expectations. We earn people's trust by providing products and services that make life safer and more fun and fulfilling. That trust becomes visible to us through our interaction with customers and with all the members of the community. It makes us proud of our products, of our companies, of each other.
The crucial linkage between the trust and the pride is action. Only through concrete action can we earn the trust that becomes the basis for our pride in our company and products. Only when that pride motivates us to become ever better can we continue to earn and retain the trust of the community. |
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Mission
"Serving society with superior quality."
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| We inherit the words and the spirit of our mission from our founder. His emphasis on superior quality means striving for excellence in technology, in products and service, and in all our activities.
The quest for excellence is a quest for every individual at every Bridgestone company. So we encourage each other in the spirit of mutual respect and help one another make the most of our potential. Our commitment to quality is a worldwide commitment. We share the values of the community, including the universal desire for a sound environment. And we work conscientiously to improve the quality of life for people everywhere. |
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