|
 |
|
| |
Pioneers in the automobile business in Oman since 1972, there’s hardly another
that can match up to Towell Auto Centre (TAC) – the trusted name in customer
service, product knowledge, job skill and technology. An integral part of the W
J Towell Group, TAC takes off from the same principle of its parent company and
ensures the easy availability of high quality motor products coupled with the
highest standard of service to its esteemed customers.
All along TAC has boasted itself as a visionary company, setting trends and
building new grounds for the brands they house under their banner. Their rich
corporate past boasts of a long list of firsts, like the Towell Auto Mall
located in the basement of Markaz Al Bhaja. Towell’s new headquarters at Ghala
is also setting trends for the automobile industry of Oman, who are gradually
choosing in this burgeoning district as a prime business locale.
TAC bases its definition of success on four pillars of focus – profitability,
market share, customer satisfaction and employee retention. With every market
strategy and business dealing they reinforce these focal points and thrust
themselves a step closer to prosperity. To continue their growth and business
TAC is constantly finding newer global markets, joining hands with international
brands to make their products and services available here in Oman and relentless
retail expansion.
At the core of all their activities lies their firm belief in customer delight.
There is clear goal to get “Closer to the Customer”. New product launches and
expansion of infrastructure and network also stems from the attempt to reach out
to more and more customers.
TAC also has a dedicated Customer Relations cell that reaches out to 400
customers daily and receives more than 100 feedbacks every day from various
customer touch points. Their customer service evaluation curve has shown a
steady increase since its inception. TAC’s recent evaluation of the Customer
Service Index shows a steep rise from a level of 82% to 96.55 %.
It is this flawless service that helps TAC guarantee spectacular sales for all
brands under the Towell Auto banner. All the companies housed under the TAC
brand have a designated top position in their respective fields and Towell makes
it a point to live up to their pinnacle of glory with outstanding customer
service, easy availability, efficient sales and prompt service.
|
MAZDA
|
 Offering the
most trendy of Japanese cars, Mazda has brought in a lot of excitement in Oman’s
automobile industry with their ‘stylish, spirited and insightful’ branding.
These three unique qualities lie at the core of each Mazda you spot on the
streets and form the brand’s DNA. The brand DNA strings together four
quintessential qualities that make every Mazda unique - Distinctive Design,
Exceptional Functionality, Responsive Handling and Performance. The ‘Zoom-Zoom’
spirit too, has not only become synonymous with the brand’s image but the term
has infiltrated into automobile lingo. The liberation of powerful driving and
smooth handling and the creative spark of the car’s design is illustrated by
their emblem, where the symbolic ‘M’ captures the artistry, technology and
aspirations of Mazda.
|
|
