 Customer
Relationship Management (CRM): CRM “is an approach a company takes towards its
customers, backed up by thoughtful investment in people, technology and business
processes”.
It is a corporate level strategy, focusing on creating and maintaining
relationships with customers. It requires a holistic approach to an
organization’s philosophy, placing the emphasis on the customer.
Our Award winning CRM department champions the following key activities,
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- Perfect delivery
- Welcome SMS drive
- Post Purchase Feedback

- MSI (Mazda Satisfaction Index) Survey – Sales & Service
- Service Reminders – First & Routine Service
- Post Service Feedback Calls
- Circulation of Mazda Magazines
- Purchase Anniversary
- New Vehicle Announcement Campaign
- Repurchase Promotion Campaign
- Inbound Communication Management & Customer grievances.
- Database Management
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Our Award winning CRM call centre is located at the Towell Head Quarters in Azaiba.
Our customer focused & highly dedicated staff is ever ready to cater to your
request & needs. Please feel free to contact us on the following numbers,
Direct Appointment Booking : 24818204
CRM Branch - 24526612
CRM Sales - 24526613
CRM Service - 24526614
- 24516611
Manager CRM - 24526615
To book an express service appointment online,
send us an email on
crm.service@towellauto.com
Wishing you miles of smiles.
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Happy & safe motoring.
Team CRM
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