It was a weekend to remember for all Mazda patrons at the Civil Aviation Club in Athaiba, as leading automobile distributor Towell Auto Centre (TAC) launched their all exclusive and fun Mazda Zoom-Zoom Club. The launch of the Club was a high octane event, with dancers and entertainers making their performances an exhibition of the ‘Zoom-Zoom’ phenomenon. The event was also a special treat for all Mazda car owners as they got to show off their prized Mazda’s and discuss them at length amidst lively festivities. Amongst all the fun, the key highlight of the evening was the presentation of the first few club cards to the members of the immediate family with the highest number of Mazda cars, which were 6 cars.

The Zoom-Zoom Club is a multi-pronged customer engagement initiative and has been specially conceptualized to increase brand loyalty and serve as a fun-filled customer interface for our patrons. What’s more is that the Zoom-Zoom Club will enable members to interact with each other through a series of entertaining activities and events organized specially for them. Exceptional Mazda rewards in the form of discounts, incentives and special promotions will be in the offing for Club members too with the partnership of premium retail, dining and leisure brands in Oman.

Annurag Chawla, Head of Marketing & Communications, Towell Auto Centre, avers “We, at TAC believe our customers in the Sultanate are looking for a more personalised experience and expect Mazda to add further value to their overall ownership experience. So, we decided to form an exclusive and fun Mazda Customer Club, which will provide our customers with benefits and rewards that extend beyond just that of the ownership of their vehicle.”

Speaking on the ocassion Paul Valiyaveetil, Business Manager - Cars & LCV's at TAC says, “Mazda’s Zoom-Zoom club is the first of its kind in the sultanate and its main aim is to entertain and educate our loyal customer base and give them the opportunity to interact directly with the brand. The forming of the Zoom-Zoom Club reinstates Mazda’s commitment to social activities, and further characterises the values reflected in its brand claim – Zoom Zoom”.

The overall operations of the club will be supported by the two time global award winning in-house CRM team of Towell Auto Centre which ensures higher customer satisfaction and enhanced ownership expereince by communicating with over 500 customers on a daily basis.

Towell Auto Centre provides quality service to all models of Mazda and makes owning a Mazda extra pleasant with its efficient after sales service and quick response time. Having a network of 14 service outlets and 10 parts outlets spread across the Sultanate, Towell Auto Centre is the only Mazda distributor in the world to win the Mazda Customer Service award 4 years in a row. With 98.2% parts deliverability, Towell Auto Centre also offers quick, efficient service with genuine parts available for all models and highly trained staff who pride in their quality of service. Call 92888005 or visit www.mazdaoman.com  or  www.towellauto.com  for details.